Behind The Scenes With Ace Of Spades


Jay-Z’s Champagne brand Armand de Brignac, or “Ace of Spades” as it’s nicknamed colloquially, is best known for its flashy gold bottles and popularity amongst the clubland set. What many people don’t know is the family behind the label, the Cattiers, who have owned vineyards in Champagne since 1763 and have been making wine for 13 generations.

As well as the classic gold bottle, the Brut Gold, the brand includes four other distinct champagnes each with a jewel-like metallic skin. Bottles of the brand’s iconic Brut Gold sell for £300 in Harrods while the newest release, the limited-edition Blanc de Noirs Assemblage Three, will set you back £1,095. And then there’s the 30 litre Midas bottle which cost one lucky punter £125,000 in the former Playground nightclub in Liverpool.

Each of these Champagnes begins life in top Grand Cru and Premier Cru vineyards across the region. Following the harvest the composition of each blend is then painstakingly honed by Jean-Jacques and Alexandre Cattier according to the character of the grapes from each plot. Every bottle is then matured on site 27 metres underground in the Cattier cellars with production capped at just 100,000 bottles per year due to the painstaking commitment to craftsmanship and attention to detail.

Read our recent Square Mile article to explore behind the scenes at Armand de Brignac.

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