Many wine experts will tell you that it’s a challenging time for fine wine.
We disagree.
Sure, all major fine wine indices declined throughout 2024, but that’s not the full story.
When the market downturns, that’s when the real fun begins!
While some are panicking and pulling out…
Those in the know are leaning in.
We want you to be the latter.
Hear us out.
When markets experience a strong downward movement, prices of high-quality assets often drop below their intrinsic value, creating opportunities for incredible gains when the market rebounds (which it will!).
For fine wine and rare whiskies, their intrinsic value comes from the quality of their ingredients, rarity and craftsmanship.
Therefore, a dip isn’t a signal to bolt; it’s a signal to grab quality at value while you can.
You only need to look back at history to see that markets go through cycles.
Take the Global Financial Crisis of 2008, for example, the wine market fell 37%. Top-quality wines were sold at 40% of the original price.
By 2011, the market had not only recovered but surpassed its pre-crisis levels, representing an approximate 90% increase from the 2008 low.
Same with COVID. The pandemic caused a significant dip in the market, with disruptions in trade volumes and values. By May 2021, wine exports had returned to $39 billion, surpassing pre-pandemic levels, marking an increase of approximately 25% from the pandemic’s low point in 2020.
But these cycles aren’t just limited to global crises.
In the early 2010s, Burgundy experienced a period of oversupply, which led to a temporary dip in prices for certain Burgundy wines.
The market, of course, adjusted, and by the mid-2010s, demand surged again as the quality of wines from Burgundy continued to gain recognition. Prices climbed to new heights by 2017, with some of the most coveted wines reaching all-time highs.
Meursault 1er Les Chames 2020 vintage
Past performance is no guarantee of future results.
Ok, we know you’re getting our point.
Those that buy when the market dips are those that gain when it rebounds.
It’s as simple as that.
This is what we call a market reset.
And when the market resets, you have to know where to look.
We want to introduce the most impressive selection of Burgundies we’ve seen in a long time.
Domaine Chavy-Chouet is a seventh-generation estate that epitomises the finest traditions of Burgundy winemaking.
And a name synonymous with excellence yet without the sky-high price tag.
Led by Romaric Chavy, this family-run Domaine combines centuries-old heritage with modern techniques to craft wines that are truly outstanding.
Burgundy continues to be one of the world’s leading wine regions, with demand far outstripping supply, especially for Premier Cru and Monopole wines.
Check out Domaine’s Chavy-Chouet collections here.
These collections outline the perfect combination of prestige, value, and potential for long-term growth.
Not only are these wines exceptional quality, but you can get them at a fraction of the cost of other Premier Cru and Grand Cru Burgundies.
To our knowledge, we are the only fine wine merchants to offer these collections at this price.
Act quickly if you want to secure your allocation.
