Artadi in the Financial Times

“Rioja is on a roll: rolling out all sorts of new features while savouring continued sales growth in a country where the wine industry has been somewhat in the doldrums. The big complaint from most Spanish wine producers recently has been that average prices have been so low but Rioja, Spain’s leading fine wine region, which accounts for more than 30 per cent by volume of exports of Spanish wines with a geographical appellation, accounts for 40 per cent of their value.”

This northern wine region had a bit of a reputational wobble a couple of years ago when Artadi, one of the most admired producers, said it no longer wished to be associated with Rioja because the name — applied to cheap supermarket blends as freely as to Artadi’s finest — had no value.

You can read the full Article here: https://www.ft.com/content/bb306d1e-5319-11e8-b24e-cad6aa67e23e

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