Fine wine and whisky investment provider Oeno Group launches bespoke advisory services designed to attract a new generation of investors.
Founded in 2015, Oeno Group is dedicated to making the fine wine market accessible to all, regardless of their prior exposure to the industry. “We are committed to changing how investors interact with fine wine and whisky—two investments that used to be intimidating,” says Michael Doerr, chief executive officer (CEO) of Oeno Group.
Recent surveys and market trends indicate that younger investors, particularly those under 25, embrace fine wine investments at higher rates than previous generations. This demographic shift is driven by the desire for accessible entry points into alternative investments, the appeal of tangible assets with potential for appreciation, and the allure of combining passion with financial growth.
Notably, Generation Z and Millennial investors are diversifying their portfolios and approaching wine investment with a more proactive and tech-savvy mindset. They often engage in active trading and take advantage of custom services from investment platforms. The introduction of Oeno Group’s advisory services allows it to offer clients strategies that align with their individual goals, preferences, and risk tolerance.
“Our tailored services are truly important because many clients have a genuine passion for wine but lack the background knowledge. Offering personalized guidance and support helps them make smart and profitable investment choices,” shares Doerr.
Oeno Group’s wine and whisky traders, including renowned Master of Wine Almudena Alberca, will guide clients through the specifics of whisky investments. “Our tasting events are designed to allow clients to learn from our experts, meet other collectors, and, of course, gain insights into the latest market trends,” shares Doerr.
The fine wine and whisky markets have shown remarkable resilience and growth, even amid fluctuating economic conditions. According to industry reports, the global whisky market is projected to grow at a compound annual growth rate (CAGR) of 5.3% from 2024 to 2032, with the market expected to reach $109.8 billion by 2032. This growth is driven by increasing consumer interest in premium and rare whiskies and the expanding global market for luxury spirits.
Fine wine assets also demonstrate a strong performance, recording an average growth of 146% over the 10 years to the end of 2023. This performance was second only to whisky among luxury collectibles, outperforming other alternative assets such as cars.
Oeno Group’s entry into the wine and whisky market is timely, as investors are seeking alternative assets that offer stability and potential for appreciation. The London-based company continues scaling its solutions within the alternative investment sector and remains committed to providing clients with exceptional service and profitable opportunities.
